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Unveiling Klaviyo Pricing: An In-depth Look into the Costs of this Marketing Automation Software

Unveiling Klaviyo Pricing: An In-depth Look into the Costs of this Marketing Automation Software


Welcome to our comprehensive guide on Klaviyo pricing. As a leading provider of marketing automation software, Klaviyo has gained significant popularity among businesses looking to streamline their marketing efforts. In this article, we will delve deep into the various pricing options offered by Klaviyo, exploring the features and benefits of each. By the end, you will have a thorough understanding of Klaviyo’s pricing structure, enabling you to make an informed decision for your business.

Understanding Klaviyo’s Pricing Tiers:

Klaviyo offers different pricing tiers, ensuring businesses of all sizes can find a plan that suits their requirements and budget. Let’s take a closer look at each of these tiers:

1. Free Tier:

Klaviyo offers a free plan that allows businesses to get started with their marketing automation journey without any upfront costs. This plan is ideal for startups and small businesses on a tight budget. However, it’s important to note that the free plan comes with certain limitations, such as a cap on the number of contacts and email sends per month. While it may be a great starting point, businesses with significant growth aspirations may eventually need to upgrade to a paid plan.

2. Pricing Based on Contacts:

For businesses looking to scale their marketing efforts, Klaviyo offers pricing tiers based on the number of contacts. The cost increases as the number of contacts in your database grows. This is a flexible pricing model that allows businesses to pay for the exact number of contacts they have, ensuring they get the most value out of their investment. As your business expands and your contact list grows, you can easily upgrade to a higher tier to accommodate your evolving needs.

3. Enterprise Pricing:

For larger businesses with more complex requirements, Klaviyo offers custom enterprise pricing. This plan is tailored to meet the specific needs of high-volume senders, providing advanced features and dedicated support. With the enterprise plan, businesses gain access to additional functionalities such as advanced segmentation, priority support, and strategic guidance from the Klaviyo team. To obtain the enterprise pricing details, it is recommended to get in touch with Klaviyo’s sales team directly.

Features and Benefits of Klaviyo’s Pricing Tiers:

Now that we have discussed the different pricing options, let’s explore the features and benefits that accompany each tier:

1. Free Tier Features:

– Email campaigns: Create and send personalized email campaigns to engage your audience.
– Signup forms: Collect email addresses and other data from your website visitors with customizable signup forms.
– Reporting and analytics: Gain insights into your campaign performance with Klaviyo’s robust reporting tools.
– Integrations: Connect Klaviyo with various e-commerce platforms, CRM systems, and other tools to enhance automation capabilities.
– Support: Access Klaviyo’s online help center for guidance and assistance.

2. Pricing Based on Contacts Features:

– All features from the free tier.
– Increased contact and email send limits: Enjoy higher limits on contacts and email sends as you move up the pricing tiers.
– A/B testing: Test different variations of your emails to optimize engagement and conversion rates.
– Segment based on customer behavior: Utilize advanced segmentation capabilities to create personalized campaigns based on customer actions.
– Customer profiles: Get a holistic view of your customers by consolidating their data in one place.
– Additional integrations: Seamlessly integrate with popular platforms, including Shopify, Magento, and WooCommerce.

3. Enterprise Pricing Features:

– All features from the previous tiers.
– Advanced segmentation: Leverage detailed customer data to create highly targeted segments and personalized experiences.
– Multivariate testing: Test multiple variables within email campaigns to identify the most effective combinations.
– Strategic guidance: Benefit from Klaviyo’s team of experts who can assist in designing comprehensive marketing strategies.
– Dedicated support: Receive priority support from a dedicated account manager to address any issues or concerns promptly.
– API access: Unlock limitless customization possibilities by accessing Klaviyo’s API.


In conclusion, Klaviyo provides a wide range of pricing options to cater to businesses of all sizes and requirements. Whether you are a startup, a growing e-commerce store, or an enterprise-level business, Klaviyo’s flexible pricing structure ensures that you can find a plan that aligns with your needs and budget. By carefully considering the features and benefits outlined in this article, you will be able to make an informed decision about which Klaviyo pricing tier is best suited for your marketing automation requirements. Embrace the power of Klaviyo today and elevate your marketing efforts to new heights.